When you click on a thumbnail, Google first opens up a full size version of that image, with a button to access the actual web page it’s coming from: Let’s deconstruct this: the main concern is whether showing up in Google Image search results actually drives traffic to your site. Yeah, but is it worth the effort? Do people actually land on your site from Google Images? That’s huge traffic! And that’s good news for photographers like yourself: that traffic is already primed to look for images. These are just a few of Google’s SERP features. Apparently, 12.5% of all web searches on Google actually contain an image pack. If you use a search query like “pictures of X” or “photos of X” (where the search intent is clear), you might even see an “Image Mega-block”: … or just a small row of images above search results: You can have a big box of images to the right of search results:Ĭlicking on the photos (or the “More images” button) leads to that specific image search page. That’s because Google also has special features (in their regular web search) when it detects you might want to see images (based on the search query). If you rank well in Google Images, your photos also show up in regular Google searches! That is a huge opportunity, a large amount of traffic up for grabs.Īnd it’s not just about ranking your images higher in Google Images. Why would you want to rank in Google Image search in the first place?įirst of all, because a third of all Google searches are performed in Google Image Search ( source). This guide will explore all the relevant SEO best-practices to help you rank high in Google Image search, as well as explain why it’s worth the effort. That can be a considerable amount of traffic that you’d have ignored otherwise. Images are everything for a photography website and, if optimized correctly, can show up high in Google Images and link back to your own site.
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